drift

The focus tool that actually works

The focus tool that actually works.

Get early access, better pricing, and first pick from the limited first batch.

Pre-production phase

What is drift

Say hi to drift

A physical device that temporarily removes distracting apps & their notifications from your phone. Designed for simplicity. No subscriptions. No complex setups. Just more time for what matters.

Take back your time

How does it work?

Immerse yourself in sound

How does drift work?

We believe in simplicity. Drift reflects that.

Video Coming Soon

Select Apps To Block

Create a preset and pick the apps and notifications that distract you the most.

Tap your phone on drift

Take your time back

Tap again to unblock

Video Coming Soon

Select Apps To Block

Create a preset and pick the apps and notifications that distract you the most.

Tap your phone on drift

Take your time back

Tap again to unblock

Video Coming Soon

Select Apps To Block

Create a preset and pick the apps and notifications that distract you the most.

Tap your phone on drift

Take your time back

Tap again to unblock

Take back your time

Why do I need this?

Immerse yourself in sound

Why would I need this?

📱

Stop Scrolling

You're aware you use your phone too often.

💡

Creativity

Your best ideas come when your phone isn't around.

🕑

Self Discipline

You know which apps waste your time.

📉

Guilt

Screen time reports make you feel guilty.

🛌

Parental Controls

Phones are damaging. Let the kids be angry at us, not you.

👥

Social Connection

Phones are killing our social connections.

Algorithms work against you.

Phones, apps and websites are designed to capture your attention, and they're getting too good at it.

Take back your time

Built for

students.

Our range of features allow you to fit Drift into your life, whatever it may look like.

Take back your time

Studying

Lock-in With Studying

No complicated setup. Tap once to activate. Tap again when you're done.

Lock-in With Studying

No complicated setup. Tap once to activate. Tap again when you're done.

Studying

Lock-in With Studying

No complicated setup. Tap once to activate. Tap again when you're done.

man, woman, and child walking together along dirt road

Parents

Parental Controls

Parental controls allow you to spend more time with the people who matter.

Parental Controls

Parental controls allow you to spend more time with the people who matter.

Parents

Parental Controls

Parental controls allow you to spend more time with the people who matter.

Analytics

Keep track of your sessions

Analytics & drift streaks help motivate you to keep up the focus

Keep track of your sessions

Analytics & drift streaks help motivate you to keep up the focus

Analytics

Keep track of your sessions

Analytics & drift streaks help motivate you to keep up the focus

a bedroom with a bed and a nightstand with a lamp on it

Schedules

Locking Schedules

Set custom times you want to block apps on your phone.

Locking Schedules

Set custom times you want to block apps on your phone.

Schedules

Locking Schedules

Set custom times you want to block apps on your phone.

Travel

Travelling & Work

Analytics & drift streaks help motivate you to keep up the focus

Travelling & Work

Analytics & drift streaks help motivate you to keep up the focus

Travel

Travelling & Work

Analytics & drift streaks help motivate you to keep up the focus

drift

It couldn't get easier than this

Designed to be minimal, simple and intuitive. Our app makes your life even easier.

Select your apps

Create presets of apps you'd like to block for work, sleep, or custom presets

Tap your phone on drift

Simply tap your phone on drift to activate your preset. No popups, no complex setup

Personalised analytics

Daily analytics help you keep track of exactly how much time you've spent focused

Parental controls

Optionally setup a unlock pin using our inbuilt parental controls for your children

Let's see how we compare

Other apps and blockers on the market don't quite meet our standards

Why it matters

With drift, your living space into an intelligent, effortless environment that adapts to your day.

a close up of a cell phone with different app icons

Over

Of pickups happen without thinking — pure habit.

4+ hours.

That’s how long the average person spends on their phone every day.

And the trend isn't slowing down.

8

Seconds. Our attention span

is now shorter than a goldfish’s.

a woman holding a cell phone with a h on the screen

Source

70%

Of young adults say their phone makes them feel anxious or distracted.

More Info

Pre-orders end 1st Febuary 2026

drift

£45

£60

Drift is a minimalist focus tool that helps you disconnect without feeling cut off. Designed for students, parents, and professionals, it turns putting your phone away into a simple ritual.

It’s not about restriction, it’s about intention. Drift makes focus feel calm, aesthetic, and effortless.

7 Day express delivery

60 Day money back guarantee

Take back your time

Ask less. Know more

Quick answers to the things you’re wondering—so you can get back to living smarter.

Does drift work without an internet connection?

Yes. Once your presets and app rules are set, drift works offline. The block triggers everything locally through NFC.

What happens if I lose my drift block?

You can reset it from the app and pair a new one. Your presets are stored on your phone, so you won’t lose anything.

Why not just use an app blocker?

Drift adds something that apps can’t: a physical anchor. The act of placing your phone on the block helps your brain switch modes — from distracted to focused — and gives your environment a visual cue that you’re “in drift.”

Who is drift for?

Students, professionals, and parents who want to protect their attention. Whether it’s study time, deep work, or family time, drift helps create calm and intentional focus.

Does drift completely block my phone?

It depends if you choose to block all apps, or only select ones — drift doesn’t lock you out of your phone entirely. It simply blocks the apps and notifications you choose, helping you build balance rather than restriction.

What makes drift different?

It’s not about punishment or control. drift is designed to feel positive, aesthetic, and natural — a small daily ritual that helps you stay present without friction.

What about emergencies?

drift never blocks essential access. You can still access your phone to make calls. The app also allows 3 emergency 'undrift' tokens incase you were to encounter a technical problem. It’s built for focus — not isolation.

You can reset it from the app and pair a new one. Your presets are stored on your phone, so you won’t lose anything.

Yes. You can pair as many blocks as you like and assign each one its own preset or routine.

FAQ

Does drift work without an internet connection?

Yes. Once your presets and app rules are set, drift works offline. The block triggers everything locally through NFC.

What happens if I lose my drift block?

You can reset it from the app and pair a new one. Your presets are stored on your phone, so you won’t lose anything.

Why not just use an app blocker?

Who is drift for?

Students, professionals, and parents who want to protect their attention. Whether it’s study time, deep work, or family time, drift helps create calm and intentional focus.

Does drift completely block my phone?

What makes drift different?

It’s not about punishment or control. drift is designed to feel positive, aesthetic, and natural — a small daily ritual that helps you stay present without friction.

What about emergencies?

You can reset it from the app and pair a new one. Your presets are stored on your phone, so you won’t lose anything.

Yes. You can pair as many blocks as you like and assign each one its own preset or routine.

FAQ

Does drift work without an internet connection?

Yes. Once your presets and app rules are set, drift works offline. The block triggers everything locally through NFC.

What happens if I lose my drift block?

You can reset it from the app and pair a new one. Your presets are stored on your phone, so you won’t lose anything.

Why not just use an app blocker?

Who is drift for?

Students, professionals, and parents who want to protect their attention. Whether it’s study time, deep work, or family time, drift helps create calm and intentional focus.

Does drift completely block my phone?

What makes drift different?

It’s not about punishment or control. drift is designed to feel positive, aesthetic, and natural — a small daily ritual that helps you stay present without friction.

What about emergencies?

You can reset it from the app and pair a new one. Your presets are stored on your phone, so you won’t lose anything.

Yes. You can pair as many blocks as you like and assign each one its own preset or routine.